Coach Express

By Robyn Logan,
Director of Strategy, ICA

“Email is for old people, the only time I use email is when I talk to my Mum ”

“You have to slow down when you talk to teachers”

These quotes are from a 14 year old schoolgirl in Scotland. Her chosen forms of communication are SMS and Instant Messenger. She thinks of asynchronous communication as outdated.

I came across these quotes in a great podcast the other day by an Australian man, Michael Coghlan. It is an analysis of a recent conference presentation by Marc Prensky who wrote an article called Digital Natives, Digital Immigrants [Download Article] There was something Michael said when he was talking about Marc Prensky and his ideas on technological change and education that made me think of myself and my colleagues.

I invite you to listen to the podcast:

http://michaelc.podomatic.com/enclosure/2006-03-05T06_14_42-08_00.mp3

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Robyn Logan, Strategy Director at International Coach Academy, participated in a panel of industry speakers representing businesses exporting into China. The panel was hosted by BSI in cooperation with Austrade and explored the various issues around doing business in China. (more…)

What makes a good business presentation? Is it the content, the ways its delivered? We all certainly know how to pick a bad business presentation. Hands up everyone who has sat bored listless while some poor misguided soul flipped through a never ending power point show. I certainly have. My favourite is when the aforementioned misguided soul then actually reads every single word on the screen verbatim. But enough torture - lets move onto how to pull together a great presentation. (more…)

By Robyn Logan,
Director of Strategy, ICA

DoubleClick is an online media agency that, amongst other things conducts primary research into marketing and advertising trends, mostly in the online world. They have been around since 1994, which is early days for the internet.

DoubleClick have just published a report detailing a decade in online advertising from 1994 – 2004. This is a fantastic report and one that I recommend to all coaches, consultants and trainers. In fact anyone trying to do business on the internet should read this report. (more…)

The Art of the Business Presentation
By Robyn Logan
Director of Strategy
ICA

What makes a good business presentation? Is it the content, the ways its delivered? We all certainly know how to pick a bad business presentation. Hands up everyone who has sat bored listless while some poor misguided soul flipped through a never ending power point show. I certainly have. My favourite is when the aforementioned misguided soul then actually reads every single word on the screen verbatim. But enough torture - lets move onto how to pull together a great presentation.

I have spent most of today putting together a presentation to deliver in China next week to potential business partners. The process has been an interesting one. Not only has it required me to succinctly distill my business processes and thoughts into 2 - 3 bullet points, it has also required me to think very carefully about what makes a good presentation.

Here are my top 10 Do’s and Dont’s (more…)

By Robyn Logan
Director of Strategy
ICAA couple of weeks ago I was invited to join a small group of people to hear Sabeer Bhatia, the founder of hotmail, speak on the unique nature of online business development. It was an amazing session, it only went for about 45 minutes, but every minute was memorable as this man spoke from the heart as well as the head, about his incredible journey.

Sabeer Bhatia launched a pioneering free e-mail service in 1996, with a friend and former colleague at Apple, after raising $300,000 in investments. Within two years he had sold the service, Hotmail, to Microsoft for a reported US$400 million, boasting 22 million subscribers.

Here, in no particular order are the things I found most interesting: (more…)

by Robyn Logan
IT Strategist
ICA

I had an amazing experience that I thought I’d share as it is an example of a “new paradigm” of business.

ICA is redesigning it’s website and as those of you who have been through this process know, it can be incredibly time consuming and expensive - well not any more!

I had heard about this site called rentacoder http://www.rentacoder.com and I decided to give it a try. It is an amazing place - it is basically an ebay style system for web designers, programmers, e-marketers, copy writers, graphic designers, even online games producers. (more…)