Coach Express

With Kurt Stewart and Alexandra Pereira

In this interview, ICA student Alexandra Pereira (based in Lisbon) talks with Kurt Stewart, ICA’s project manager for international development. Alexandra talks about her experience with ICA as a non-native speaker of English and the advantages of training as a coach in a multi-cultural learning environment.

Alexandra has a background in counselling and came to coaching while working on her Master’s thesis which focused on the coaching profession of her country, Portugal. The results of her two years of research formed the basis of her pioneering book, Coaching in Portugal, which as become an important reference for coaches throughout Portugal. (more…)

By Robyn Logan

Have you ever paid for a booth at a conference? If so then what I am about to describe will be very familiar to you. Firstly, you wrangle to get the position you want, at the price you can afford, then you spend the next couple of months brainstorming a way to attract people to your booth. Will you hold a raffle, invest in an iPod or collect a range of bonus products together as one big giveaway? Collect business cards in a fish bowl and then spend hours (or get someone else to spend hours) entering names into a database.

Either way , it’s all a big investment in both time and money - and I haven’t even talked about banners, brochures and display costs. But as I said, if you’ve been there, then you know what I am talking about.

We had an opportunity to secure a booth at the ICF conference in Long Beach, California, last month. After much deliberation we decided against it. We just couldn’t justify the cost. Of course that didn’t mean that we didn’t have the odd moment of self doubt upon arriving and noticing 90% of our competitors were there with fantastic booths and great giveaways.

But then something strange happened. It was utterly unplanned, totally unique - and the response took us completely by surprise.

>>> 2 weeks earlier… (more…)

By Bronwyn Bowery-Ireland

This article first appeared in the WABC, Business Coaching Worldwide ezine, Volume 2, Issue 1, 2006.

I am sometimes surprised to learn that coaches are failing to gather a range of information from their clients prior to the commencement of the coaching process. In the absence of such information, how is it possible to calculate ROI?

In the early 70’s, Donald Kirkpatrick introduced a model for evaluating the benefits of training. This same model is used today by training and human resources departments to evaluate the ROI of coaching. The model has four levels:

1. Reaction: How well did the client like the coaching?
2. Learning: What principles, facts and techniques did the client learn?
3. Behaviour: What changes in job behaviour resulted from the coaching?
4. Results: What were the quantitative results of the coaching in terms of reduced costs, improved performance, improved efficiency, etc?

Each level in the model requires information form both the client and the organization. In order to be of value, the information must be gathered before, during and after the coaching process. (more…)

With Alex Mandossian and Lou D’Alo

Those of you who are familiar with ICA trainer Lou D’Alo will not be surprised to see that he has hooked up with undisputed teleseminar heavyweight champ Alex Mandossian.

Inspired by what he learned in Alex’s Teleseminar Secrets course, Lou rapidly built a bustling coaching business using teleseminars and joint ventures as virtually his only marketing strategies and now teaches his clients and subscribers to do the same.

Now, Alex has agreed to do a one-time private and exclusive call with Lou especially for coaches. Because you’re part of the ICA community, you’re invited as a VIP guest.

This will be a content-rich 90 minutes especially for coaches, including a Q&A session where Alex will answer as many of your most important questions as possible.

You’ll learn the time-tested teleseminar secrets that will fill your client roster, build an endless stream of potential new clients, establish yourself as an authority, and create multiple passive streams of revenue - all from the comfort of your home.

For details of the event register here

Does this sound like you?

- You have committed yourself to your current profession for many years, but you are starting to think more and more about going out on your own.

- You know you’d make a good coach, you’re just not sure about the business side of things.

- You are the sort of person that others naturally come to for advice and support, you always have been.

If so we invite you to join Dennis Griffin, Business Manager at ICA for a one hour ‘Information Teleseminar’ on coaching and the coaching profession

Register here

We will cover the most commonly asked questions:

COACHING CAREER

• What is the demand for coaches?
• How much can I charge?
• How soon can I get clients?
• Are there any coaching agencies I can join?
• What industries are taking on a coach approach?

We will also answer any questions you have about ICA and coach training in general, including:

• How long is the ICA coach training program?
• What are the subject areas?
• Is it accredited and by whom?
• Is there any business support?
• What is teleclass training like?

We are currently working on a price increase (details coming soon), so now is a good time to get serious about coach training.

Register here