Quote - Johann Wolfgang von Goethe
Tuesday, May 9th, 2006“Knowing is not enough; we must apply.
Willing is not enough; we must do.”
“Knowing is not enough; we must apply.
Willing is not enough; we must do.”
By Bronwyn Bowery-Ireland
CEO, ICA
Last year I was invited to lecture in the School of Management at Victoria University. It has been a wonderful learning experience, I have enjoyed being around people who are filled with enthusiasm and energy. Most of my students are in their early twenties and it is a real thrill to be able to see how these people, who will be our future, think and learn.
I must confess to initially thinking that they would be open and non judgemental, like new blossoms emerging from a flower, unstained or tainted.
However what I learnt is that new generations seem to be making all the same mistakes as those before them. Part of the assessment requirement for these students is to work on team projects. I was quite surprised to see that when the first little hiccup occurred, in their teams, they immediately went into ‘blame’ mode. (more…)
By Robyn Logan,
Director of Strategy, ICA
Web 2.0 is a term that is still being defined to a certain extent. To get a quick understanding check out the wikipedia definition:
http://en.wikipedia.org/wiki/Web_2.0
And here is another definition I came across this week:
“Web-based applications and services that make it easy to create, distribute and share content (often collaboratively), while helping users find and connect with like-minded people and form social networks based on common interests. It is also described as the Read/Write web.”
Apart from the obviously amazing technologies, I have become interested in the philosophies and principles around web 2.0 as they apply to business. So by that I mean how these new ways of doing things online change the way you need to think about business and in particular your relationship with your customers and their relationship with you. (more…)