The New Marketing Landscape
By Robyn Logan,
Director of Strategy, ICA
DoubleClick is an online media agency that, amongst other things conducts primary research into marketing and advertising trends, mostly in the online world. They have been around since 1994, which is early days for the internet.
DoubleClick have just published a report detailing a decade in online advertising from 1994 – 2004. This is a fantastic report and one that I recommend to all coaches, consultants and trainers. In fact anyone trying to do business on the internet should read this report.
| Visit double click: http://www.doubleclick.com |
Here is an exert from the report:
| “No medium since black-and-white television has penetrated 50% of U.S. households as quickly as the Internet: both did so in eight years, counting from the 1993 birth of the Mosaic graphical web browser to 2001, when the U.S. Census found half of homes were wired. That compares to nine years for radio, 10 for the VCR, 17 for personal computers, 39 for cable TV and 70 for the telephone. Unlike those other media, however, the Internet is literally a hands-on experience, where consumers, with hands on mouses and keyboards, can read, research, watch, listen, write, send, meet, organize, post, program, purchase and much more, all through various simple devices across a vast network of millions of collaborators and destinations.
In the midst of this churning sea of information and activity, companies advertise……” The Decade in Online Advertising, April 2005 www.doubleclick.com |
Think about how this report impacts on your business;
- what are you currently doing that is outdated or inneffective?
- what could you be doing differently?
- how will you get yourself up to speed on current marketing trends?