Quote - Johann Wolfgang von Goethe
Tuesday, March 21st, 2006Knowing is not enough; we must apply.
Willing is not enough; we must do.
Archive for March, 2006
CEO of International Coach Academy awarded MCC
Tuesday, March 21st, 2006| Bronwyn Bowery-Ireland, CEO of International Coach Academy has received Master Certified Coach (MCC) designation from the International Coach Federation.
We are extremely proud to announce that Bronwyn is now an MCC coach. This is the highest designation awarded by the ICF, and Bronwyn is the 5th person in Australia to achieve this professional status. We feel honored as a company to have such a powerful coach driving our company forward. |
Well done Bron, you are a gift to all of us here at ICA!
Speaker - C.J. Hayden
Tuesday, March 21st, 2006Date: 15th March. 2006
Time: 3:00pm (NY EST)
Bridge No: +1 641 497 7278
Pin No: 579629#
Topic: Getting Started with Ecommerce & Passive Revenue
Would you like to start doing business on the web, but aren’t sure where to begin? You can enter the world of ecommerce more quickly and easily than you may think.
In this teleclass, you’ll discover:
- How easy it is to add a shopping cart to your web site
- Why accepting credit cards increases your sales and decreases your effort
- How recurring payments allow you to earn while you sleep
- Tips for generating sales from your web site even when your traffic is low
- Using autoresponders and ezines to increase your sales
- Six ideas for passive revenue products you may already have and not know it
BIO
C.J. Hayden, Master Certified Coach, is the author of Get Clients Now! and Education Coordinator for the Practice Pay Solutions merchant account and ecommerce system.
C.J. teaches coaches to increase their earnings and their impact on the world with passive revenue strategies and multiple streams of income.
Find out more at http://www.practicepaysolutions.com
RIO - Our Trip to China
Tuesday, March 21st, 2006By Bronwyn Bowery-Ireland
CEO, ICA
Last year Robyn Logan and I headed to Greater China to explore the coach training market. We had received many stories prior to going to China about what it would be like, what to expect etc. As it transpired, many of these anecdotes were based on stereotypes and unsuccessful business outcomes.
Since our return from China and Hong Kong I have been involved in a separate research project that seeks to evaluate the Return on Investment (ROI) in the coaching process. One particular model identifies four areas in which to evaluate a coaching program: Reaction - Learning - Behavior - Results
I wondered what would happen if I applied the model of ROI to our China trip. When I used this measure I found that we had a highly successful trip with a very large ROI. Here are the questions I asked myself:
| Reaction: | What is our reaction to the trip - our findings, how we felt, what we experienced, how well it went. |
| Learning: | What did we learn learn from the trip - facts, principles etc |
| Behavior: | What changes would we make as a direct result of the trip? |
| Results: | What were the quantitative results of the trip ie achievement of business goals. What were the qualitative results of the trip ie. increased creativity etc |
Whilst in China we met some amazing people. We learnt a great deal about the generosity and warmth of the many coaches we met. We also learnt that no matter what country you are from, core coaching principles are the same everywhere. We intuitively knew this anyway because ICA is an international school with students from over 40 countries - but this trip confirmed it for us.
The connections we made continue today and we are working towards establishing ICA in China and Hong Kong. So many people shared our vision of coaching in China and share our enthusiasm as we set the processes in place.
This experience, so far, has been highly stimulating and enjoyable. We look forward to bringing you more news in future issues of our newsletter.
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The New Marketing Landscape
Tuesday, March 21st, 2006By Robyn Logan,
Director of Strategy, ICA
DoubleClick is an online media agency that, amongst other things conducts primary research into marketing and advertising trends, mostly in the online world. They have been around since 1994, which is early days for the internet.
DoubleClick have just published a report detailing a decade in online advertising from 1994 – 2004. This is a fantastic report and one that I recommend to all coaches, consultants and trainers. In fact anyone trying to do business on the internet should read this report. (more…)
